Welcome to AF



Unleash Your Inner Super Power


Welcome to AF



Unleash Your Inner Super Power

We Coach Today's Mindful Leaders

We guide successful Founders, CEOs, Executives, and teams in achieving their highest purpose as leaders while living with deeper mindfulness, balance, and freedom in every aspect of life. 

We work with leaders who care about improving the world from a place of service and balance, and who know that the success of their company is dependent on how quickly they can transform themselves.

We tailor what we offer to meet the specific needs of you and your team.


Our Specialty: Inner Engineering

We don't just focus on what you're doing in the world. We put an equal amount of importance on who you are BEING as you do it. Great strategy, tactics, and planning are important, but what comes even before these is the foundational elements of your inner world and how you relate to them.


One On One Coaching

We work with a diverse range of founders and leaders who want to create lasting, meaningful, positive change in the world. Our clients are those who create from their soul, and that creation can manifest in a variety of ways. We've worked with artists, lawyers, executives, startup founders, teachers, and more.

What all of our clients do have in common is that they are leaders who continuously strive for personal growth beyond their current comfort zone. They're not afraid to dream of a future bigger than themselves, and more importantly, they're not afraid to act on those dreams.


For Teams: Conscious Balanced Leadership

In addition to one on one coaching, we offer our Conscious Balanced Leadership program. When your leaders adopt and embody Conscious Balanced Leadership values they will make decisions with more clarity, treat others with more empathy,  and lead from a more authentic place. Your organization will have a more effective, enjoyable, mission driven work culture.

Jeremy & Gigi are two of the most talented people I know. They’re on a mission to make sure the leaders of tomorrow have the skills to handle the challenges they will inevitably face.
— Cy Hossain, Founder & CEO, Crowdcast

Inspired? Book a consultation.

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We didn't ask for the following testimonials...

That is why they mean so much to us.

Founder and CEO of Transformational Entrepreneurship & Marketing

Founder and CEO of Transformational Entrepreneurship & Marketing

I was fortunate enough to get a 2-hour session in with Gigi, just before the holidays.

Let me tell you, this was no "woo-woo" experience.

Gigi is incredibly intelligent and very grounded with a solid academic and professional background. But she also has an immense talent for coaching, and an impressive toolbox of techniques to help work on the mind.

I had no idea what to expect from the session when I booked it. In fact, my general worry when booking a call with any coach like this for the first time, is that they'll the type of "ultra spiritual" nutcase coach that people like JP Sears makes fun of.

Luckily for me, this was not the case. Far from it!

In that 2-hour session, I received 2 key takeaways:

#1) I established clarity of (and tactical action steps to resolve) the top 6 things that are holding me back from a greater impact, better health, better relationships, higher achievement, and a better overall life.

#2 ) I renewed my belief in the importance of meditation, mindfulness, and being present.

During the call, through some of the exercises that we did, I entered a state of calmness, presence, openness, and peace like never before.

I saw right then and there how accessible this place is, and how important it is that I keep working toward making that my default state, and how powerful and positive of an impact that would make on EVERY experience that I am a part of.

It's difficult to read about this on their website or through this post and truly UNDERSTAND what this type of coaching can do for you as a modern day business leader.

You definitely have to experience it to understand it.

So if you want to achieve your highest purpose as a leader while living with deeper mindfulness, balance, and freedom in every aspect of life, I'd recommend you connect with Gigi Azmy or Jeremy Richardson.

- James Vannelli
Founder & CEO of Transformational Marketer 

Kathryn Goetze, CEO of Moodfactory and ifred speaking at the United Nations

Kathryn Goetze, CEO of Moodfactory and ifred speaking at the United Nations

Gigi Azmy is a rare and incredible executive coach with an MBA personal development expertise. She is fiercely compassionate yet holds you accountable to your junk. So appreciative of this female business rockstar, and all she has done to pave the way for the next chapter in my life.

To be a true leader, you've got to do the work.

- Kathryn Goetze
Founder & CEO of The Mood-factory and iFred